Attention spans on social media platforms like TikTok are shorter than ever. As a result, creators only have just a few seconds to capture the eyes of profile visitors. Those who enter your profile decide so quickly that either they hit the Follow button if impressed or scroll away if anything doesn’t meet their expectations.
To make those few seconds count, TikTok has a dedicated ‘Pin’ feature. As you highlight your top content at the very top of your profile, you create an instant hook that showcases your talents or specialties without scrolling endlessly. Pinning the right videos can make all the difference in turning visitors into followers. Additionally, opting to buy TikTok followers boosts your profile performance and will help you gain popularity soon. In this guide, you will learn the basics of pinning videos and how to do it, and you will make the most of this feature for your TikTok success.
‘Pin’ Videos: Why Does It Matter on TikTok?
First impressions are everything on TikTok. When someone visits your profile, the pinned videos are the first thing they see, which is a great chance to hook them right away. Some of the benefits are as follows.
Showcase Your Best Content: Pinned videos allow you to highlight what makes you unique. Got a viral video? Pin it to turn more visitors into followers!
Increase Engagement: With pinned content in front, new visitors are more likely to interact with your content, which boosts views, likes, and shares.
Promote Campaigns or Products: If you run a campaign or launch a product, pin related videos to get the attention they deserve.
How to Pin a TikTok Video Easily
So, are you eager to pin your first video on TikTok? Here’s how.
- Open the TikTok app and tap the Profile icon in the bottom right corner to view your content.
- Go through your uploaded videos and pick the one you want to highlight.
- Open the video, then tap the More menu (three dots) on the right side of your screen.
- From the menu options, choose Pin to Profile. Once pinned, the video will move to the top of your profile feed, and a small pin icon will appear.
That’s it. Your video is now pinned for everyone to see.
How to Optimize Your Pinned Videos
Pinning is only half the battle. To make the most of this feature, you want to choose videos strategically. Some of the tips are listed below.
- Pin videos that have gone viral or received high engagement. These videos are proof of your content’s quality.
- Decide what you want visitors to do. For example, you want them to follow you, buy a product, or simply enjoy your content. Pin videos according to your goal!
- Don’t let your pinned videos go stale. At regular intervals, rotate your content to showcase your latest and greatest content.
- Since you can pin up to three videos at a time, arrange your pinned videos based on what matters most. The newest pinned video always appears first.
- If you need to swap out a pinned video, unpin it first, then pin a new one to keep your profile dynamic.
- Experiment with different combinations to see which videos suit your audience. Also, track your profile growth with a TikTok live follower counter and examine the effectiveness effortlessly.
Troubleshooting Pinning Problems
If you are unable to pin a video on TikTok, check the following aspects.
- An outdated TikTok app might not support this Pin feature. So, head to your app store and update immediately.
- Pinning is available for both private and public accounts, so make sure your account settings aren’t the issue.
- Occasionally, glitches happen. If pinning doesn’t work at the moment, it is better to restart the app or clear your cache and try again.
Real-Life Examples
Small businesses: If you run a bakery, you could pin a video of your most popular or bestselling cakes to tempt viewers.
Content Creators: A beauty influencer can pin a makeup tutorial that is currently trending with relevant hashtags.
Educators: A language coach could create a simple yet engaging video that teaches a word of the day. You can also choose a video that has garnered millions of views!
It’s Your Turn
Pat yourself on the back! Now you know almost all about pinning videos on TikTok. It is a small tweak that can make a big difference in how people perceive your profile. It is quick, easy, and incredibly effective in boosting your profile performance. So, what are you waiting for? Start pinning and let your best TikTok content fetch fame and fortune for you!
Leave a Reply