How Does Value-Based Bidding Work? A Complete Guide for Marketers in 2025
Digital advertising has come a long way from the days of basic cost-per-click (CPC) campaigns. Today, marketers have access to smarter, data-driven bidding strategies that focus not just on clicks but on actual business value. One of the most powerful approaches is value-based bidding (VBB), a method that helps advertisers maximize returns by aligning bids…