A well-designed dealer loyalty program can be a true game-changer. Beyond driving repeat business, it strengthens partnerships, boosts dealer engagement, and turns loyal dealers into brand advocates. However, launching a program isn’t enough — measuring its success is what truly delivers value. Without proper tracking, even the most promising loyalty initiative can become costly with…
In today’s hyper-competitive marketplace, the word influencer goes far beyond social media creators or celebrities. Across India’s diverse industries, the real power of influence lies with trade professionals — the contractors who choose cement or steel, the carpenters who recommend plywood or adhesives, the painters who select paint brands, the plumbers and electricians who guide…
A channel loyalty program is a marketing strategy that companies use to encourage and reward their partners for their loyalty and performance. The program is designed to incentivize partners to sell more of a company’s products or services and to maintain their loyalty to the company over time. What is a Channel Loyalty Program? A…